April 5, 2020

How to advertise your business

By yogindrarawat

Advertising plays and important and critical role in advertising your business, websites and products.  Even if your products are reliable, attractive and cheap, people will not buy unless and until it is advertise properly.  Big giant companies like Amazon, Walmart, LG, Sony, Alibaba, etc. are spending millions in advertising their products and services.  Some are investing more than they invest in marketing.  This blog is for small start-up companies or website who are looking for free advertising services which are easily available in our day-to-day life.  We will go in detail about advertising using social platforms like Facebook, Twitter, Linkedin, Tiktok, Reddit, Quora and Pinterest.

As per the recent study by India, 32% of advertising is done by social media and that to for free.  This is very helpful for small companies and startups who can't spend money on advertising.  Let us know look in details on new ways of advertising using social medial platforms.

In this blog, you will get answers to most of the questions like How to advertise your business, how to advertise for free, how to advertise your business online for free and how to advertise your business on google.

Though, everyone is aware how to post about your product, services, business or website on facebook or Twitter.  I will show some new methods and ways of advertising using these social media.

New Ways of Advertising through Facebook

From past couple of years, people have been advertising their products through posts or through facebook ads.  Now, the trend has changed, now people are advertising through some other easy and reliable ways.

Facebook Events

Facebook event is a calendar-based resource which can be used to notify users of upcoming occasions. Events can be created by anyone, and can be open to anyone or private. The creator can invite his friends, members of a group, or fans of a page.  If you want to advertise a particular product, service, business, website or blog, you can create an event mentioning the details of your product or business.  You can either create a private event or public event, private event is applicable only for friends, a public event is for everyone.  You can add a video of photo in an event, the working is similar to facebook ads but it is for free.

To create a public Facebook event on your computer:
  1. From your News Feed, click Events in the left menu.
  2. Click + Create Event on the left side.
  3. Click Create Public Event. Anyone will be able to see your event and search for it, even if you aren't friends. Once you've created a public event, you won't be able to change it to private later.
  4. Fill in the event name, location, date, time and description.
  5. Type and select keywords about your public event so it can be better recommended to people who are interested in that topic (example: Food festival).
  6. Choose who can edit and post in your event and then click Create. You'll be taken to your event where you can invite guests, upload photos, add a cover photo or video, share posts and edit event details.

How to invite people on your facebook event?

Invite people to a private event that's already been created:

  1. Go to the event.
  2. Click Invite below the cover photo. You can search for people by name, email address or phone number.
  3. Click your friends' names to invite them individually. You can also filter by groups, locations and past events in the left menu and click Select All.
  4. Click Send Invites.
Note: Select All may not be available for the Suggested filter or the All Friends filter.


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To invite people to a public event that's already been created:
  1. Go to the event.
  2. Click Share in the top right or below the cover photo.
  3. Click Invite Friends. You can search for people to invite.
  4. Click your friends' names to invite them individually. You can also filter by groups, locations and past events in the left menu and click Select All.
  5. Click Send Invites.

How to Communicate your event?

Private Events
If you're a host of a private event, you can send a message to your event's guest list. To send a message to your guests:
  1. From your News Feed, click Events in the left menu and select your event.
  2. Below the name of your event, click  More.
  3. Click Message Guests.
  4. Select guests you'd like to message.
  5. Enter a message and click Send.
Note: Your message will be sent as an individual message to each guest you select. To send your message as a group message, click to check the box next to Send as a group message.
Public Events
If you're the host of a public event, you may not be able to message your guest list if your event is larger than a certain size.
Post in the event discussion to get in touch with people you've invited to your event.

Facebook Offers

Same like Events, Offers are als being used to advertise about a business or products.

You can share discounts and deals with customers by creating an offer from your Page. People can redeem it online or in-store, depending on where you make your offer available.
To create an offer from your Page:
  1. Go to your Page.
  2. Click Offers on the left. If you don't see Offers, you'll need to add the Offers tab to your Page.
  3. Click Create an offer.
  4. Describe your offer. You can edit the expiration date for your offer if you'd like it to run longer or shorter than a week.
  5. Add a photo and select whether people can use the offer Online or In-Store. You can also add a promo code or terms and conditions (optional).
  6. Click Publish.


Facebook Messenger Ads

Close to 1.3 billion people use facebook messenger, so if you advertise your product in facebook messenger you can reach to millions of people.

How does facebook messenger helps your business, product, website or blog?

Acquire customers.

Messenger helps you to simplify customer acquisition by providing a direct, conversational way for people to take action where they already spend their time.

Enable transactions.

Building a presence on Messenger allows people to browse your products and services, and purchase them directly in the conversation.

Drive awareness.

Building an experience on Messenger can help get your business, product or service in front of more people. Whether you're launching a new product or driving awareness, conversation creates a meaningful connection with your business.

Show customers that you care.

Integrating Messenger into a customer service strategy allows customers to communicate with your business on their terms. No more waiting on hold or keeping website windows open. And the conversation stays in Messenger, an easily accessible spot for questions and re-engagement.


Facebook Groups

Study shows that facebook groups are as effective as facebook ads, you can create facebook group for free.  Also, joining a facebook group is free.  Groups are a place to communicate about shared interests with certain people. You can create a group for anything — your family reunion, your after-work sports team or your book club.  There are two facebook group type, public group and private group.


How to create a facebook groups

To create a group:
  1. Click Create in the top right of Facebook and select Group.
  2. Enter your group name, add group members and then choose the privacy option for your group.
  3. Click Create.
Once you create your group, you personalize it by uploading a cover photo and adding a description.

How to Join a Facebook group?

To join a group as your profile or your Page:
  1. From your News Feed click Groups in the left menu.
  2. In the search bar at the top, enter some keywords for the group you're looking for.
  3. Select the group then click + Join Group below the cover photo.
  4. Select whether you'd like to join as your profile or your Page and click Join Group.

Depending on the group's settings, you may have to wait for a group admin to approve your request. Secret groups won't appear in search results, and a current member will need to invite you. When you join a group other people may be able to see that you're a member depending on the group's privacy option.

If you're joining a group as a Page, keep in mind:
  • Group admins may not allow Pages to join their groups.
  • Pages can only request to join groups and can't be invited to join groups.
  • If you’ve already joined a group as a profile and want to join the group as Page, you can change who you’re interacting as.
  • Only Page admins can request to join a group.

Facebook Events, Offers, Facebook messenger ads and Groups are the new ways of advertising through Facebook.  Already millions of people have started using these sources of advertising.  What are you waiting for?