Best Software Categories For Affiliate Marketing In 2024

Affiliate marketing is a popular way for publishers to earn commissions by promoting products and services. With the continued growth of the software industry, promoting software products can be a lucrative affiliate marketing niche.

So, here we are going to discuss the top affiliate niches that you can start working on as a beginner in 2024.

All the niches that are going to cover will be related to software and we will also provide additional information regarding them.  Now let us check out some of the free affiliate programs, affiliate marketing software and also some free affiliate marketing websites.

Top Software Niches For Affiliate Marketing In 2024

Here are the top software categories that you can start working on to get a good amount of commission.

VPN Software

VPN Software
VPN Software

Virtual Private Network (VPN) software continues to be one of the most popular products for affiliate marketers. VPNs allow users to securely access the internet, encrypt their connection, mask their IP address, and bypass geolocation restrictions.

Here are some reasons VPN software will continue to be a top affiliate niche:

  • VPN usage is growing globally as more people work remotely and want privacy and security when browsing.
  • Established VPN providers like ExpressVPN, NordVPN, Surfshark, and CyberGhost have strong affiliate programs with high commissions.
  • People search for and purchase VPNs year-round, so it’s not dependent on seasonal trends.
  • Many niche sites like gaming VPNs, VPNs for streaming, and country-specific VPNs allow you to target specific audiences.

When promoting VPN software, focus on highlighting the privacy, security, and global access benefits. Write reviews of top providers, comparisons between VPNs, and guides for selecting and using VPNs.

Graphic Design Software

Graphic software
Graphic Software

Graphic design software is used by creative professionals, businesses, marketers, social media influencers and more. Top products like Adobe Creative Cloud and Canva have ripe affiliate potential.

Here are some of the reasons graphic design software affiliates do so well:

  • Tools like Photoshop, Illustrator, InDesign are essentials for designers, photographers and creatives.

  • Small businesses use graphic design software for marketing materials from logos to social media graphics.

  • The subscription billing model of Adobe CC provides ongoing monthly commissions.

  • Canva’s freemium model converts free users to paid with expanded features.

  • Affiliates can target both professional and casual users with reviews, tutorials, templates, and resources.

Focus affiliate content on use cases, best features, tutorials, and guides for saving money on subscriptions.

Education Software

Software for educational institutions continues to be a major growth market, fueled by remote learning and administrative needs: school ERPs, learning management systems, online classroom tools, and more present affiliate opportunities.

Key factors that make education software promising for affiliates:

  • Major vendors like Blackboard, Canvas, PowerSchool, and Google Classroom have invested in affiliate programs.
  • Remote learning trends have accelerated the adoption of education technology and SaaS solutions.
  • There is a large global demand as online education expands internationally.

Create content focused on product comparisons, LMS and ERP reviews, and recommendations for administrative software and classroom tools specifically for teachers.

Accounting & Finance Software

Finance Accounting Software
Accounting and Finance Software

Every business needs to manage finances, accounting, invoices, taxes, and payroll. Web-based accounting and financial management software has become a massive market. Intuit’s QuickBooks and FreshBooks are two major programs with strong affiliate potential.

Reasons accounting software works for affiliates:

  • Accounting is an essential recurring business expense that’s budgeted annually.

  • Packages range from free to paid monthly subscriptions with tiered features.

  • Mainstay providers like QuickBooks and FreshBooks have over 5 million users combined.

  • Affiliates can target accountants, small business owners, freelancers, and solopreneurs.

  • Content can cover reviews, product comparisons, tutorials, tax tips, and integration guides.

Position affiliate content around tax season and towards users managing small business finances or side hustles.

Project Management Software

Moving work and collaboration online has accelerated the demand for project management software. Top solutions like Asana, Trello, Basecamp, and offer generous affiliate commissions.

Project management software delivers results for affiliates because:

  • Remote and hybrid work has made online project coordination essential.
  • Packages scale from free versions to paid plans for expanded team features.
  • Monthly recurring subscriptions provide ongoing commissions.
  • Broad appeal from traditional businesses to creative agencies and nonprofits.
  • Affiliates can create content around productivity, workflows, team communication, and project methodology.

Promote affiliate offers around team-based software and highlight integration possibilities with other tools.

Video Conferencing Software

Video Conference
Video Conference

Video meeting software has become ubiquitous as companies and schools operate remotely. Providers like Zoom, Google Meet, and Microsoft Teams offer affiliate programs to tap into this demand.

Reasons to focus affiliate content on video conferencing software:

  • The pandemic radically shifted video meetings from nice-to-have to mandatory.

  • Recurring subscription models and tiered pricing create affiliate sales potential.

  • Established platforms have affiliate programs with healthy payouts.

  • Broad use cases from 1-on-1 meetings to large webinars and virtual events.

  • Affiliates can provide guides for filters, virtual backgrounds, recording, and large meeting how-tos.

Target content to remote workers, teachers, marketing teams, and business owners who need to host and manage video meetings or events.

AI Software


Artificial intelligence software helps businesses automate processes, analyze data, improve customer experiences, and reduce costs. Top platforms like, DataRobot, and RapidMiner offer affiliates commissions for sales referrals.

Reasons AI software works as an affiliate niche:

  • AI and machine learning are high-growth tech fields with lots of interest.
  • Platforms have complex features suited to lengthy product reviews and comparisons.
  • AI tools can cost thousands in licenses appealing to high affiliate payouts.
  • The broad range of applications from marketing to finance, HR, manufacturing, and more.
  • Technical nature lends itself to “expert affiliate” content positioning.

Create content around AI applications for specific industries and roles most likely to invest in the technology.

Chatbot Software


Chatbots allow businesses to automate customer service and sales conversations online. This is a hot SaaS niche as chatbots see surging adoption across websites, messaging apps, and social media.

Chatbot software has potential for affiliates because:

  • Pre-made chatbots simplify a complex technology for mainstream use.

  • Monthly subscriptions and usage pricing models drive recurring affiliate commissions.

  • Chatbots save companies money on customer support and sales.

  • Major vendors like Drift, Acquire, MobileMonkey, and Chatfuel have affiliate programs.

  • Affiliates can create comparisons and guides for non-technical users.

Position affiliate content around chatbots for specific platforms like Shopify stores, landing pages, Facebook Messenger, and SMS marketing.

Main Factors That Highly Impact Affiliate Marketing

Beyond choosing the right software verticals, there are several factors that can help maximize affiliate success:


Affiliate marketing in the software sector provides multiple niche options with high earning potential in 2024 and beyond. Choose affiliate programs strategically, provide value to your audience, utilize high-converting content formats, and focus on evergreen and seasonal opportunities. With the right approach, promoting software can become a lucrative component of your affiliate marketing business.


Q. What software niche is best for affiliate marketing beginners?

A. Beginner friendly software niches for affiliate marketing include VPNs, graphic design, education technology, and video conferencing. These categories have mainstream appeal, established affiliate programs, and recurring revenue potential.

Q. What software affiliate programs pay the highest commissions?

A. Some high-paying software affiliate programs include FreshBooks (40%), Asana (33%), ExpressVPN (35%), Canva (30%), NordVPN (35%), and ConvertKit (30%). Many top software brands pay generous recurring commissions.

Q. How much traffic do you need to make money with software affiliate marketing?

A. You can begin making affiliate income with just 1,000 targeted monthly visitors. Build traffic through SEO, social media, email lists, YouTube, and other methods. Focus on quality over quantity by engaging your niche audience.

Q. What software has lifetime affiliate commissions?

A. Some software companies like Kajabi, Thinkific, Teachable, and Mighty Networks offer lifetime affiliate commissions from 20-30% for ongoing active user subscriptions. This creates potential for substantial long term passive affiliate earnings.

What tools help maximize software affiliate earnings?

A. Helpful tools for boosting software affiliate income include referral link trackers like Refersion or LeadDyno, affiliate link cloakers like Pretty Links, marketing automation for emails, landing page builders to convert visitors, and attribution analytics to optimize campaigns.

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