90% of blogger fail or quit, there could be many reasons. Quality niche is one of the major reasons why blogger fails! What is the use of traffic or what is the use of good rich and unique content if you do not have an appropriate niche.

Recently there was a survey done in which thousands of blogger participated. The question to blogger was, why did you quit blogging? Below were some of the answers.

• There were hardly any Google Adsense earnings from blogging.

• I was not able to write legit and unique content.

• No traffic on my blogging site.

• Niche was not appropriate.

What is a Blog Niche?

So what is niche in blogging terms? Niche is basically a set of segment of the market for particular kind of product of services. A blogger who writes technical blog, for him the niche is technology. For a travel blogger, the niche will be travel. For a food blogger, the niche will be food. Similar to this, there are multiple niches like Health, Finance, Fashion, Digital Marketing, Pets, Lifestyle, etc.

What are the Mistakes in selecting Blog Niche?

Mistakes in selecting a niche can be done by a professional blogger who is having a vast blogging experience or this can be done by a new blogger as well.

Selecting a common niche

A common niche is normally a niche which you can be find very easily on the internet. Let us see an example. I am searching for a food topic, “how to cook chicken” there will be thousands of search results. This means there is a lot of competition as there are many people who have either written a blog or post on this topic. One should always go with a narrow niche rather than a broader niche.

A broader niche means high competition and less earning.

Not too much audience for the niche

If the selected niche do not have enough audience, then you will not get any traffic. One of my friend started a blog on electric vehicle 10 years back, at that time there were hardly any audience on that niche. This resulted in low traffic and low earnings. If he had written the same article in year 2020 or 2021, he would have received a massive traffic.

No future of the selected niche

If the niche is underperforming there are chances that the niche will underperform in the future as well. Select a niche which has value and which can attract millions of users.

Let us see what are the advantages of a good niche.

Humongous Traffic

A good niche will get lot of traffic across all countries. Like I said earlier, huge traffic = huge earnings. A good niche will also get organic traffic, therefore there is no need to implement Google Ads, Facebook Ads or any help from any social media, since you are already getting organic traffic.

Quality Traffic

A good niche will not only give you traffic, the traffic which you will get will be a quality one. Quality traffic means, loyal users, users which will spend quality time on your blog. Quality users will also explore your site and other blogs and may click relevant ads displayed on your website, resulting in good earnings.

No need for Advertising and Marketing

You do not have to invest money on SEO tools or an any advertising or marketing tools to generate traffic. Neither, you have to invest time on email marketing techniques and social media marketing.

How to select a good profitable niche?

Above, we have seen the advantages of a good niche and also the impact of selecting a bad niche. So how do we find a niche which can boost your earnings? Well, there are many such factors and we will look each and every factor in detail.

1. Write Your Passion

You very well know what is your passion? For me sports and digital marketing are my passion and this is the reason why I write articles on Digital marketing and Sports as that is my interest. It becomes easier for me to write words on my passion as I know what will I write, from where will I get information, what are the learning’s and what are the drawbacks.

I do not have to copy the content from some other sites and I do not have to be dependent on others to generate content, I can generate unique content myself. If you are writing article on your passion, you can create at least one article every day. So on an average you can write at least 20 articles in a month.

2. Use Low Competition Niche

There are many people in the blogging world who write article on low completion niche. While selecting a niche, always go for a low completion niche as there will be fewer competitors. Also, if you are going with a low completion niche, do check the future of such niche, the niche should have a potential to gather more users and traffic in the near future.

3. Niche should be Monteizable!

Do a detailed research and check the monetization of the niche which you have finalized. There are some unique niche which generates a good traffic but are very hard to monetize. The reason being, there are not many advertiser or publisher who would advertise in such niches, thus resulting in no ads.

If your monetization is not working, you will hardly earn. There are many such examples of bloggers who have a unique niche, good quality traffic, but still unable to monetize their blogs.

4. Use of Google Trends

Use google trends to see which is driving the traffic, if you think Cryptocurrency is driving a good traffic, you may chose cryptocurrency as your niche and in that create micro niche like Bitcoin, Dogecoin, Ethereum, etc. Google Trends can provide a realistic picture of trending topics. Do a complete analysis of one year from Google Trends data and accordingly pick a niche.

Final Words

The whole blogging depends on your niche! In a building, if the base is strong, the foundation becomes robust. Similarly, if your niche is strong, there are good chances that you will have a profitable blog, through which you can earn few dollars. So, if you are in the blogging industry or running a blog without or with very low earning, then go back to basics. Review your niche and if required change it, It can make a lot of difference.

Click here to learn more about Online Earning and Passive Income. Also, if you are new to blogging and want to start a career in blogging, click here.

FAQ

Which niche is best for blogging in 2021?

1. Travel.
2. Food.
3. Finance.
4. Passive Income.
5. Lifestyle.
6. Parenting.
7. Fashion.

How do you choose a perfect niche?

1. Write your passion.
2. Use low competition niche.
3. Niche should be monetizable.
4. Use of Google Trends.

What niche is most profitable?

1. Travel.
2. Food.
3. Dating and Relationship.
4. Finance.
5. Bitcoin and cryptocurrency.
6. Stocks and Shares.
7. Investments.
8. Pets.
9. Gadgets and Technology.

How do I identify my niche?

1. Reflect on your passions and interests.

2. Identify customers’ problems and needs.

3. Research the competition.
4. Define your niche and its profitability.
5. Test your product or service.

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How to Select the Best Niche for Blogging